Vespa 75th Edition 300
75 years of joyful style
As it celebrates its 75th birthday, Vespa surpasses the milestone of 19 million units produced, including almost two million in the last decade alone. These are 19 million stories of guys and girls, entire generations who dreamed of and gained their freedom astride a Vespa.
Icons are created over time, not born. The Vespa is much more than just a scooter. It is a global cultural phenomenon. Credited with kickstarting the post-war Italy revival, it became a symbol of freedom and elevated Italian design the world over. Even today, it remains on display at New York’s MoMA, capturing the hearts and minds of all who pass before it!